Conservatives Destroying Keurigs Inadvertently Join Environmentalist Movement

theatlantic.com

Conservatives Destroying Keurigs Inadvertently Join Environmentalist Movement

Progressive advocates have been urging people to give up K-Cups for years. Over the last 24 hours, fans of the talk-show host Sean Hannity have taken to destroying Keurig coffee-pod machines. In what’s being called the “Keurig Smash Challenge,” many people have posted videos online of aggressive destruction. At least one person did so with a golf club.

In response to consumer complaints, Keurig wrote Saturday, “We worked with our media partner and Fox News to stop our ad from airing during The Sean Hannity Show,” in a tweet that has since been deleted. (Keurig CEO Bob Gamgort today clarified that “the decision to communicate our short-term media actions on Twitter was done outside of company protocols.”)

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